Tag: business

B2B Tips: What Business Intelligence Is and How it Helps You

What is Business Intelligence? Business Intelligence, or BI, comes in many forms. In its simplest level, Business Intelligence can be described as any type of software technology that is used to help business owners, executives and managers look at data to

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B2B Tips: Operational Efficiency Is Always on the Radar

Operational Efficiency Striving to achieve operational efficiency in business is an ongoing effort. Ever-changing customer expectations and technology dependence drive it. At AIS, we aim to innovate and improve every aspect of our business. This includes focusing on operational efficiency

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B2B Tips: Why Sales and Marketing Must Collaborate

(3 min read) Sales and Marketing are too often divided in an organization by a misalignment of goals, operational insight, customer identity and reporting structure. Without cohesion between these two groups, companies often scratch their heads trying to figure out

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Tips on Marketing a Small to Mid-Size Business

Marketing your business can seem like a daunting task if you’ve not yet mastered it, yet, it is crucial to the success of your business regardless of how long you’ve been in business. It’s important to keep in mind that

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