Tag: business

B2B Tips: Operational Efficiency Is Always on the Radar

(3 min read) Striving to achieve efficiency in business is ongoing, driven by ever-changing customer expectations and technology dependence. At AIS, we aim to innovate and improve every aspect of our business including focusing on operational effectiveness, in order to

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B2B Tips: Why Sales and Marketing Must Collaborate

(3 min read) Sales and Marketing are too often divided in an organization by a misalignment of goals, operational insight, customer identity and reporting structure.  Without cohesion between these two groups, companies often scratch their heads trying to figure out

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Tips on Marketing a Small to Mid-Size Business

(7 min read) Marketing your business can seem like a daunting task if you’ve not yet mastered it, yet, it is crucial to the success of your business regardless of how long you’ve been in business. It’s important to keep

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